Your MLS isn’t just a place to input listings. It’s a professional toolkit designed to help you serve clients faster, smarter, and with more strategic insight. Here are three features worth revisiting:
1. Reverse Prospecting
This tool shows which agents have buyers whose saved searches match your listing. It’s a direct line to the agents most likely to bring you a qualified offer — no cold outreach required.
2. Custom Hot Sheets
Create hot sheets tailored to specific neighborhoods, price points, or property types. You’ll get real-time updates on status changes and new listings that matter to your buyers or sellers.
3. Market Snapshot Reports
Need data for a quick listing consultation? MLS snapshot tools give you up-to-date insight into inventory, price trends, and absorption rates — perfect for showing clients what’s really happening.
What other MLS tools or features would you like to learn more about?
Send us your questions at [MLS contact email], and we may feature your topic in a future issue.